Hi,
This is Diksha Chaudhary working with Novia Infotech. We have the below contract job opportunity with one of our direct clients and would like to check if you have any resources available. Please send across the resume of your consultants along with the contact information at the earliest to diksha.c@noviainfotech.com.
Role: Data Analytics Administrator (Adobe Analytics)
Location: 6565 Headquarters Drive, Plano, TX 75024
Work Mode: 100% Onsite (8:00 AM – 5:00 PM or 9:00 AM – 6:00 PM)
Duration: 12+ Months
Description:
We are seeking an experienced Data Analytics Administrator with deep expertise in Analytics architecture and API integrations. This role will lead the implementation, management, and optimization of Adobe Analytics across digital properties, ensuring high data accuracy, governance, and actionable business insights.
The ideal candidate will integrate Adobe Analytics with enterprise systems, drive tagging architecture strategies, and support marketing and product teams with reliable, insight-driven analytics solutions.
Key Responsibilities
1. API Integration
- Design, develop, and manage integrations using Adobe APIs.
- Automate data collection and enable seamless data flows between Adobe Analytics and enterprise systems.
- Enhance reporting capabilities through API-driven automation.
2. Architecture & Implementation
- Lead analytics data architecture design and tagging strategies.
- Collaborate with web development teams to implement tracking solutions.
- Analyze legacy data systems to understand data structures, dependencies, and quality issues.
- Optimize data layers to support evolving business needs.
3. Data Governance & Quality Assurance
- Establish and enforce data quality standards.
- Conduct regular audits of tracking and tagging implementations.
- Troubleshoot data integrity and collection issues.
- Ensure governance compliance across analytics platforms.
4. Custom Reporting & Dashboards
- Develop custom dashboards and reports using Adobe Workspace and related tools.
- Deliver actionable insights aligned with digital marketing KPIs.
- Provide stakeholders with real-time and strategic performance metrics.
5. Documentation & Training
- Create and maintain documentation for analytics implementations and best practices.
- Train business users and stakeholders on Adobe Analytics tools and reporting interpretation.
6. Stakeholder Collaboration
- Partner with Marketing, Product, and IT teams to define analytics requirements.
- Provide technical guidance for campaign tracking and digital optimization.
- Support data-driven decision-making initiatives.
Top 3 Required Skills
- Strong experience analyzing legacy data systems and understanding data dependencies and quality challenges.
- Expertise in Adobe API integrations and enterprise system integrations.
- Strong experience designing and implementing analytics architecture and tagging strategies.
Additional Required Skills
- Strong understanding of data layers and digital analytics architecture.
- Experience with:
- Adobe Analytics
- Adobe Workspace
- Adobe Launch / Tealium (Tag Management Systems)
- Proficiency in web technologies:
- JavaScript
- HTML
- CSS
- Strong understanding of digital marketing metrics and KPIs.
- Excellent analytical and problem-solving skills.
- Strong communication and cross-team collaboration abilities.
Core Competencies
- Adobe Analytics Administration
- API Integration & Automation
- Digital Tagging Architecture
- Data Governance & Quality Control
- Marketing Analytics & KPI Optimization
- Cross-Functional Stakeholder Management
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Diksha Chaudhary |
E: diksha.c@noviainfotech.com |
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