Hi,
My name is Rohit Chauhan, and I am a Staffing Specialist at Novia Infotech LLC. I am reaching out to you on an exciting job opportunity with one of our clients.
Job Title: Marketo Developer
Location: Chicago, IL (100% Onsite)
Job Summary
We are seeking an experienced Marketo Developer with strong expertise in Adobe Marketo Engage, marketing automation, CRM integrations, and campaign management. The ideal candidate will be responsible for designing, developing, and optimizing marketing automation programs, engagement campaigns, and lead management processes within an enterprise B2B environment.
The candidate should possess hands-on experience with Marketo program architecture, Salesforce or Microsoft Dynamics integration, dynamic content personalization, audience segmentation, and campaign performance optimization. This role requires a combination of technical expertise, marketing operations knowledge, and analytical capabilities.
Key Responsibilities
- Design, build, and maintain marketing automation solutions using Adobe Marketo Engage.
- Develop and manage smart campaigns, nurture programs, engagement streams, and lead lifecycle workflows.
- Create and customize landing pages, email templates, and forms using HTML/CSS.
- Implement dynamic content and personalization using JavaScript and Velocity Scripting.
- Manage and support native Marketo integrations with Salesforce (SFDC) or Microsoft Dynamics CRM.
- Perform audience segmentation, lead scoring, campaign targeting, and database management activities.
- Execute and analyze A/B testing strategies to improve campaign engagement and conversion rates.
- Collaborate with marketing, sales, and business teams to support campaign execution and lead management initiatives.
- Troubleshoot campaign, integration, and data synchronization issues across systems.
- Ensure data quality, governance, compliance, and marketing best practices are followed.
- Monitor campaign performance metrics and provide actionable insights and optimization recommendations.
- Maintain documentation for workflows, integrations, campaign structures, and technical configurations.
- Support marketing operations initiatives and contribute to process automation improvements.
- Stay updated with Adobe Marketo platform enhancements, industry trends, and emerging marketing technologies.
Required Skills
- Expert-level experience with Adobe Marketo Engage.
- Strong hands-on experience building smart campaigns, engagement streams, and marketing programs.
- Proficiency in HTML/CSS for email and landing page customization.
- Experience with JavaScript and Velocity Scripting for dynamic content implementation.
- Strong experience integrating Marketo with Salesforce (SFDC) or Microsoft Dynamics.
- Experience with audience segmentation, lead scoring, and campaign automation.
- Strong understanding of marketing operations and B2B marketing workflows.
- Ability to manage and optimize A/B testing strategies and campaign analytics.
- Excellent troubleshooting, analytical, and communication skills.
Preferred Qualifications
- Adobe Marketo Certified Expert (MCE) certification preferred.
- Adobe Marketo Certified Master (AD0-E712) certification is highly preferred.
- Experience working in enterprise-scale B2B environments.
- Knowledge of CRM processes, customer journey mapping, and lead management best practices.
- Experience with reporting and marketing analytics tools.
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Rohit Chauhan IT Recruiter A: 4421 Avenida Ln, McKinney, TX, 75070
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